The system
From a first website to the whole machine.
Every site we make comes out of the same system: shared parts, measured before they ship, watched once they're live. What changes between a startup and a corporate storefront is how much of that system we run for you.
- Uptime checks
- Hourly
- Site audit
- Weekly
- Report
- Monthly
- Server-side code
- None
Three tiers, and one foundation under all of them.
Every tier starts from the same build. The higher ones add the layers that keep a site online and keep it right — the part most websites are missing six months after launch.
| Included | 01 Startup | 02 Storefront | 03 Corporate |
|---|---|---|---|
| L1Design and build | |||
| Designed from a vetted template Fitted to your business with your words, hours and brand | Included | Included | Included |
| Fast, mobile-first static build No server-side code, no plugins, no CMS to patch | Included | Included | Included |
| Accessibility checked before it ships Every text colour measured against WCAG AA | Included | Included | Included |
| Search-ready structured data Hours, phone and service area in the format search engines read | Included | Included | Included |
| Preview before launch Two rounds of revisions included | Included | Included | Included |
| L2Keep it online | |||
| Hosting on a global CDN | Not included | Included | Included |
| Domain registered in your name Registered and renewed by us | Not included | Included | Included |
| SSL certificate Renews itself | Not included | Included | Included |
| Uptime and certificate checks Hourly, around the clock; a person follows up any failure | Not included | Included | Included |
| A restore point for every published version Any earlier version can be put back | Not included | Included | Included |
| L3Keep it right | |||
| Unlimited content edits Preview by next day; live once you approve | Not included | Not included | Included |
| Same-day urgent fixes Wrong hours, wrong number, a closure, a site that's down | Not included | Not included | Included |
| Weekly audit Broken links, security headers, page weight | Not included | Not included | Included |
| Structured data kept in step Change your hours once; the page and its search data change together | Not included | Not included | Included |
| A one-page monthly report Uptime and speed, sent by a person | Not included | Not included | Included |
Not sure which fits? Tell us what you run and we'll say — including when the smaller tier is enough.
What runs, and how often
Three schedules, because the things being watched go wrong at different speeds. A check that passes stays silent. One that fails reaches a person.
- Hourly
- Is it up, how fast did it answer, and when does the certificate expire.
- Weekly
- Every internal link, the security headers, the https redirect, page weight.
- Monthly
- A one-page report of the month, generated automatically and sent by a person.
- Every change
- A restore point. Any published version can be put back.
Some things the build refuses to ship.
A site isn't published because someone clicked a button. It's published because it passed. These checks run on every build of every site, and a failure stops the build before a single file is written.
- Unreadable colour. Every text and background pairing is measured against WCAG AA. Below the line, it fails.
- Placeholder details. A made-up phone number, a sample address or a note left for later blocks a live deploy.
- Missing pieces. A section with no words, an unknown font, a missing file — each names itself and stops the build.